
Paula Scher: Graphic Design
Graphic designer Paula Scher paints with words, developing the visual language of iconic brands and institutions around the world.
Player
Primary streaming server.
More from this season

S1 E1
Christoph Niemann: Illustration
From New Yorker covers to Instagram sketches, illustrator Christoph Niemann plays with abstraction and interactivity -- and questions authenticity.

S1 E2
Tinker Hatfield: Footwear Design
Tinker Hatfield's background in architecture and athletics sparked his game-changing shoe designs for Nike, including the iconic Air Jordan series.

S1 E3
Es Devlin: Stage Design
Stage designer Es Devlin crafts evocative sets for concerts, operas, plays and runway shows using light, film, sculpture -- and even rain.

S1 E4
Bjarke Ingels: Architecture
Architect Bjarke Ingels unites function, fantasy and sustainability in “pragmatic utopian” designs like a clean power plant topped with a ski slope.